Web Resources
These blogs and websites are worth a visit. If you have other sites to recommend, please send them to us.

General Topics:

1) Listen to all six episodes of Ira Basen’s Spin Cycles CBC Radio series (2007): a PR blog with views from around the world at: www.cbc.ca/news/background/spincycles/index.html

2) PR Conversations at: www.prconversations.com

3) The Canadian Public Relations Society at: www.cprs.ca

4) The Public Relations Society of America at: www.prsa.org

Introduction to Social Media

1) Worldly Virtual, Rob Key, CEO of Converseon's address to the Word of Mouth Marketing Association: http://blog.converseon.com/2007/09/28/worldly-virtual

 2) Social Networking 101, by Christopher S. Penn [vidcast]: http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html

3) Twitter: http://www.twitter.com

4) Frozen Pea Fund: http://frozenpeafund.com

5) How Frozen Peas Started a Movement [Washington Post]: http://loudounextra.washingtonpost.com/news/2008/jan/10/how-frozen-peas-started-movement

Mistakes

1) The Bad Pitch Blog: http://badpitch.blogspot.com

2) Sorry PR People, You're Blocked: http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html

3)Dear PR Flack, Don't Send this Draft: http://valleywag.com/tech/great-moments-in-pr/dear-pr-flack-dont-send-this-draft-327029.php

4) Ogilvy PR Blogger Outreach Code of Ethics: http://blog.ogilvypr.com/?p=238

5) The Art and Science of Blogger Relations by Brian Solis: http://www.briansolis.com/2008/01/new-ebook-art-and-science-of-blogger.html

Engaging

1) Finding and Following Conversations by Bryan Person [Podcast]: http://www.newcommroad.com/2007/11/05/ncr-038-finding-following-joining-and-creating-conversations-online

Resources

1) Social Media Training Wiki: http://socialtraining.wetpaint.com/?t=anon

2) The New PR Wiki: http://www.thenewpr.com/wiki/pmwiki.php/Main/HomePage

3) SHIFT Communications Social Media News Release [PDF]: www.shiftcomm.com/downloads/smprtemplate.pdf (please copy and paste into your browser to activate)

4) For Immediate Release [Podcast]: http://www.forimmediaterelease.biz

5) Inside PR [Podcast]: http://www.insidepr.ca

6) Google Alerts: http://www.google.com/alerts

7) Technorati: http://technorati.com