Life member profile: Sharlene Smith, APR, FCPRS
March is membership month at CPRS! All month, we will be getting to know some of our CPRS-VI members.
Meet Sharlene Smith, APR, FCPRS and a CPRS-VI life member.
How long have you worked in PR/comms and what was your first job?
Let’s just say it’s been a really long time. My first comms job was producing a weekly newsletter for the sales force of a life insurance company in Western Canada.
What is/has been the hardest lesson to learn in your communications career?
Knowing what communications can and can’t do. Sometimes communications is expected to ‘sell or fix’ what’s actually a faulty product, policy or service.
What's one thing that you would tell someone who is considering becoming a member of CPRS-VI?
Go for it. It’s a good investment in your professional and personal development.
What’s one specific area of expertise that you have that members can reach out to you for advice?
What’s your guilty pleasure?
I have a few, but If I have to pick only one - red wine.
What’s your favourite word or expression right now?
Vision without action is a daydream. Action without vision is a nightmare.
Connect with Sharlene on LinkedIn.
During March, new members get the initiation fee waived. That's a $50 discount! Curious to know more about becoming a member? Send us an email to firstname.lastname@example.org. Or simply, join today at https://cprs.ca/Join-us.