Vision, Mission and Values
Our Vision
The Canadian Public Relations Society and its members are recognized as the champions for ethical, strategic public relations and communications management.
Our Mission
We build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.
Our Values
In 2017, nearly a dozen CPRS-VI came together at our first annual Blue Ocean Retreat to identify our values:
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Belonging – the sense of belonging that our community of practice provides us.
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Learning – growing in our careers and in ourselves.
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Service – giving of ourselves within CPRS, our field, and our communities.
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Professionalism – be credible, competent, and ethical in our practice, and to advocate as such within our field. and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.
Our Bylaws
Our Bylaws are in line with the philosophy and standards of the national society. They were most recently updated in June 2020. Read our Bylaws.
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Measuring What Matters
To find out more about what we do and our annual results, please read through our Annual Reports.
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