The Art of Podcasting: a recap
We had a great turnout at our second members-only Lunch & Learn on January 28, 2020. The topic was podcasting and our speaker was Richard Davies who is the PR, Content and Communications Manager with AbeBooks.
During this engaging session, Richard spoke about his experience creating, producing and building an audience for his podcast Behind the Bookshelf, which is dedicated to telling the stories behind books and the people who love them.
He's a big fan of podcasts because it's long-form content, people engage with you longer, it's free and it's global.
Here are a few of Richard's insights & tips:
A podcast is ideal for specialist content.
The audience is usually younger (under 35 years old).
You don't need a lot of tech.
Practice a lot. It will feel weird to hear your own voice at first. You need to get your speaking speed correct.
You want to guide your guests and have your questions be clear and succinct.
Be aware of your background noise.
Interviewing remotely is more difficult from a technical perspective. You will get the best quality face to face.
Mondays are a good day to publish your podcast.
Much more information is shared in person so don't miss our future Lunch & Learn sessions!
Biography: Richard Davies has worked with AbeBooks since 2005. Born in England and now a resident of Canada, Richard brings a personal touch to the podcasts with plenty of anecdotes from his own experiences in online bookselling. Some episodes are monologues while other feature interviews with guests.
Past Lunch & Learns:
- September 2019: Revitalize your Social Strategy using Data, Creativity & your Instincts. Speaker: Tatiana Chabeaux-Smith, Manager of Corporate Communications & Marketing with Consumer Protection BC.