We are excited to present our first professional development opportunity of 2024 - an online Lunch & Learn!
Topic: Media Relations 2.0 – How to stand out in a crowded room and tools to get your organization in the news, or mitigate issues from making headlines.
Building on a previous presentation made with Alexandra Skinner at the CPRS National Conference in Whistler last June, Andy Watson will outline key strategies to guide your organization's media relations strategy in 2024 and beyond. Learn how to get your information into the hands of the right media, and discuss how to leverage and position your expertise in a sector, topic, or with a specific audience.
Andy will talk about modern pitches, new tactics that may be replacing pitches, relationship building, and correcting misinformation. You’ll leave considering how to think differently and be courageous in your approach.
DATE: Tuesday, January 30, 2024
TIME: 12pm - 1pm (PST)
LOCATION: Online (Zoom)
COST: Free for CPRS-VI members!
Only registered members will receive the Zoom link prior to the event.